Outpaid

Market Research Analysts and Marketing Specialists salary
in Auburn-Opelika, AL

Median base pay · Auburn-Opelika, AL
$59,650
≈ $28.68/hr · BLS OEWS, May 2025 · 280 jobs
Middle 50%
$43,830–$78,740
vs U.S. median
-24%
Metro rank
#293 of 369

Market Research Analysts and Marketing Specialists in the Auburn-Opelika, AL metro earn a median of $59,650 a year, based on BLS estimates for 280 jobs (May 2025). That is 24% below the U.S. median of $78,760 and in line with the AL statewide median of $59,530. It ranks #293 of 369 metros with published figures for this job.

MARKET RESEARCH ANALYSTS AND MARKETING SPECIALISTS · AUBURN-OPELIKA, AL · BLS

Full percentile breakdown

BLS OEWS MAY 2025 · AUBURN-OPELIKA, AL · ALL EMPLOYERS, ALL EXPERIENCE LEVELS
P10$37,320P25$43,830MEDIAN$59,650P75$78,740P90$106,870
BLS · UNITED STATES
P10$43,390P25$58,350MEDIAN$78,760P75$108,310P90$155,480
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    Questions

    What is the average Market Research Analysts and Marketing Specialists salary in Auburn?

    The BLS median is $59,650 a year (May 2025). Half of the 280 jobs pay between $43,830 and $78,740. The 10th percentile is $37,320 and the 90th is $106,870.

    Is Auburn a high-paying metro for Market Research Analysts and Marketing Specialists?

    That is 24% below the U.S. median of $78,760 and in line with the AL statewide median of $59,530. It ranks #293 of 369 U.S. metros with published BLS figures for this job.

    How much do Market Research Analysts and Marketing Specialists make an hour in Auburn?

    About $28.68 an hour at the median (the BLS annual figure of $59,650 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $21.07–$37.86 an hour. Straight-time pay, before overtime and shift differentials.

    Does this include experience levels?

    BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).

    Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.