Outpaid

Market Research Analysts and Marketing Specialists salary

The BLS estimates 899,580 Market Research Analysts and Marketing Specialists jobs in the U.S. with a median base pay of $78,760 (May 2025, SOC 13-1161). Across 369 metros with published figures, medians range from $40,570 in Southwest Missouri nonmetropolitan area to $141,960 in San Jose-Sunnyvale-Santa Clara, CA.

MARKET RESEARCH ANALYSTS AND MARKETING SPECIALISTS · UNITED STATES · BLS
BLS · UNITED STATES · ALL EMPLOYERS, ALL EXPERIENCE LEVELS
P10$43,390P25$58,350MEDIAN$78,760P75$108,310P90$155,480
30 SECONDS · NO SIGNUP · ON-DEVICE

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HIGHEST-PAYING METROS

  1. San Jose-Sunnyvale-Santa Clara, CA$141,960 · 12,710 jobs
  2. San Francisco-Oakland-Fremont, CA$123,250 · 24,120 jobs
  3. Boston-Cambridge-Newton, MA-NH$102,390 · 32,310 jobs
  4. Seattle-Tacoma-Bellevue, WA$102,170 · 18,030 jobs
  5. New York-Newark-Jersey City, NY-NJ$100,520 · 79,290 jobs
  6. Denver-Aurora-Centennial, CO$99,040 · 17,000 jobs
  7. Minneapolis-St. Paul-Bloomington, MN-WI$97,910 · 16,760 jobs
  8. Boulder, CO$97,600 · 3,130 jobs
  9. Durham-Chapel Hill, NC$93,110 · 2,740 jobs
  10. Worcester, MA$90,300 · 2,030 jobs

LARGEST METROS

  1. New York-Newark-Jersey City, NY-NJ$100,520 · 79,290 jobs
  2. Los Angeles-Long Beach-Anaheim, CA$82,990 · 39,390 jobs
  3. Boston-Cambridge-Newton, MA-NH$102,390 · 32,310 jobs
  4. Chicago-Naperville-Elgin, IL-IN$80,400 · 30,970 jobs
  5. San Francisco-Oakland-Fremont, CA$123,250 · 24,120 jobs
  6. Washington-Arlington-Alexandria, DC-VA-MD-WV$87,160 · 21,090 jobs
  7. Dallas-Fort Worth-Arlington, TX$75,240 · 20,900 jobs
  8. Atlanta-Sandy Springs-Roswell, GA$79,030 · 19,920 jobs
  9. Seattle-Tacoma-Bellevue, WA$102,170 · 18,030 jobs
  10. Philadelphia-Camden-Wilmington, PA-NJ-DE-MD$79,420 · 17,600 jobs

EMPLOYERS WITH THE MOST VISA-SPONSORED FILINGS FOR THIS JOB

ALL METROS (A–Z)

Akron, OH · Albany-Schenectady-Troy, NY · Allentown-Bethlehem-Easton, PA-NJ · Ann Arbor, MI · Atlanta-Sandy Springs-Roswell, GA · Austin-Round Rock-San Marcos, TX · Baltimore-Columbia-Towson, MD · Baton Rouge, LA · Birmingham, AL · Boise City, ID · Boston-Cambridge-Newton, MA-NH · Boulder, CO · Bridgeport-Stamford-Danbury, CT · Buffalo-Cheektowaga, NY · Cape Coral-Fort Myers, FL · Charleston-North Charleston, SC · Charlotte-Concord-Gastonia, NC-SC · Chicago-Naperville-Elgin, IL-IN · Cincinnati, OH-KY-IN · Cleveland, OH · Colorado Springs, CO · Columbia, SC · Columbus, OH · Dallas-Fort Worth-Arlington, TX · Davenport-Moline-Rock Island, IA-IL · Dayton-Kettering-Beavercreek, OH · Denver-Aurora-Centennial, CO · Des Moines-West Des Moines, IA · Detroit-Warren-Dearborn, MI · Durham-Chapel Hill, NC · Fayetteville-Springdale-Rogers, AR · Fort Collins-Loveland, CO · Fort Wayne, IN · Fresno, CA · Grand Rapids-Wyoming-Kentwood, MI · Greensboro-High Point, NC · Greenville-Anderson-Greer, SC · Harrisburg-Carlisle, PA · Hartford-West Hartford-East Hartford, CT · Houston-Pasadena-The Woodlands, TX · Indianapolis-Carmel-Greenwood, IN · Jacksonville, FL · Kansas City, MO-KS · Kansas nonmetropolitan area · Knoxville, TN · Lakeland-Winter Haven, FL · Lansing-East Lansing, MI · Las Vegas-Henderson-North Las Vegas, NV · Lexington-Fayette, KY · Little Rock-North Little Rock-Conway, AR · Los Angeles-Long Beach-Anaheim, CA · Louisville/Jefferson County, KY-IN · Madison, WI · Memphis, TN-MS-AR · Milwaukee-Waukesha, WI · Minneapolis-St. Paul-Bloomington, MN-WI · Nashville-Davidson--Murfreesboro--Franklin, TN · New Haven, CT · New Orleans-Metairie, LA · New York-Newark-Jersey City, NY-NJ · North Port-Bradenton-Sarasota, FL · Ogden, UT · Oklahoma City, OK · Omaha, NE-IA · Orlando-Kissimmee-Sanford, FL · Oxnard-Thousand Oaks-Ventura, CA · Palm Bay-Melbourne-Titusville, FL · Peoria, IL · Philadelphia-Camden-Wilmington, PA-NJ-DE-MD · Phoenix-Mesa-Chandler, AZ · Pittsburgh, PA · Portland-South Portland, ME · Portland-Vancouver-Hillsboro, OR-WA · Providence-Warwick, RI-MA · Provo-Orem-Lehi, UT · Raleigh-Cary, NC · Richmond, VA · Riverside-San Bernardino-Ontario, CA · Rochester, NY · Sacramento-Roseville-Folsom, CA · Salt Lake City-Murray, UT · San Antonio-New Braunfels, TX · San Francisco-Oakland-Fremont, CA · San Jose-Sunnyvale-Santa Clara, CA · San Juan-Bayamon-Caguas, PR · Seattle-Tacoma-Bellevue, WA · Spokane-Spokane Valley, WA · Springfield, MA · St. Louis, MO-IL · Syracuse, NY · Tampa-St. Petersburg-Clearwater, FL · Toledo, OH · Trenton-Princeton, NJ · Tucson, AZ · Tulsa, OK · Urban Honolulu, HI · Virginia Beach-Chesapeake-Norfolk, VA-NC · Washington-Arlington-Alexandria, DC-VA-MD-WV · Wichita, KS · Winston-Salem, NC · Worcester, MA

Questions

What is the median Market Research Analysts and Marketing Specialists salary in the U.S.?

$78,760 a year (BLS OEWS, May 2025). The middle half earn $58,350–$108,310.

Where do Market Research Analysts and Marketing Specialists earn the most?

Highest metro medians: San Jose-Sunnyvale-Santa Clara, CA ($141,960), San Francisco-Oakland-Fremont, CA ($123,250), Boston-Cambridge-Newton, MA-NH ($102,390). Cost of living differs, so compare offers locally.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2025 (metro, state and national estimates). Employer filing counts: U.S. DOL OFLC LCA disclosure data FY2026 Q3, visa-sponsored positions only.