Market Research Analysts and Marketing Specialists salary
in San Antonio-New Braunfels, TX
- Middle 50%
- $49,850–$95,040
- vs U.S. median
- -16%
- Metro rank
- #148 of 369
Market Research Analysts and Marketing Specialists in the San Antonio-New Braunfels, TX metro earn a median of $65,950 a year, based on BLS estimates for 4,140 jobs (May 2025). That is 16% below the U.S. median of $78,760 and 9% below the TX statewide median of $72,520. It ranks #148 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE4,140 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other TX metros
8 metros · BLS
| Metro | Median |
|---|---|
| Austin-Round Rock-San Marcos, TX | $80,460 |
| Dallas-Fort Worth-Arlington, TX | $75,240 |
| Midland, TX | $72,550 |
| Houston-Pasadena-The Woodlands, TX | $67,370 |
| Northwestern Region of Texas nonmetropolitan area | $61,800 |
| College Station-Bryan, TX | $61,620 |
| Amarillo, TX | $61,380 |
| Killeen-Temple, TX | $58,990 |
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Questions
What is the average Market Research Analysts and Marketing Specialists salary in San Antonio?
The BLS median is $65,950 a year (May 2025). Half of the 4,140 jobs pay between $49,850 and $95,040. The 10th percentile is $36,800 and the 90th is $128,200.
Is San Antonio a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 16% below the U.S. median of $78,760 and 9% below the TX statewide median of $72,520. It ranks #148 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in San Antonio?
About $31.71 an hour at the median (the BLS annual figure of $65,950 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $23.97–$45.69 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.