Market Research Analysts and Marketing Specialists salary
in Dallas-Fort Worth-Arlington, TX
- Middle 50%
- $59,240–$102,490
- vs U.S. median
- -4%
- Metro rank
- #64 of 369
Market Research Analysts and Marketing Specialists in the Dallas-Fort Worth-Arlington, TX metro earn a median of $75,240 a year, based on BLS estimates for 20,900 jobs (May 2025). That is 4% below the U.S. median of $78,760 and 4% above the TX statewide median of $72,520. It ranks #64 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE20,900 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
Were you outpaid?
Your salary is ranked in your browser and never uploaded.
Employers filing for this job in Dallas
1 employers · DOL
Median of each employer’s DOL LCA filings (5+ filings) in this metro, FY2026 Q3. Visa-sponsored positions only, base pay.
| Employer | Median base | Filings |
|---|---|---|
| Microsoft | $145,331 | 6 |
Market Research Analysts and Marketing Specialists pay in other TX metros
8 metros · BLS
| Metro | Median |
|---|---|
| Austin-Round Rock-San Marcos, TX | $80,460 |
| Midland, TX | $72,550 |
| Houston-Pasadena-The Woodlands, TX | $67,370 |
| San Antonio-New Braunfels, TX | $65,950 |
| Northwestern Region of Texas nonmetropolitan area | $61,800 |
| College Station-Bryan, TX | $61,620 |
| Amarillo, TX | $61,380 |
| Killeen-Temple, TX | $58,990 |
Turn your result into a raise plan.
Run the free check first for Market Research Analysts and Marketing Specialists. If you want to act on it, the Dossier turns your result into a target number (the 75th percentile for your job and metro), the employers that report paying more (where filing data exists), a raise or counter-offer script filled in with your numbers, and a one-page summary for your manager.
- ✓ Built from BLS and DOL data
- ✓ PDF generated in your browser
- ✓ 7-day money-back guarantee
Your salary stays in your browser.
RELATED JOBS IN DALLAS
- Business Operations Specialists, All Othermedian $83,600 · 31,200 jobs
- Project Management Specialistsmedian $98,900 · 43,120 jobs
- Human Resources Specialistsmedian $70,700 · 29,190 jobs
- Management Analystsmedian $102,860 · 18,010 jobs
- Buyers and Purchasing Agentsmedian $79,420 · 14,160 jobs
- Training and Development Specialistsmedian $71,010 · 12,930 jobs
- Compliance Officersmedian $77,760 · 12,530 jobs
- Claims Adjusters, Examiners, and Investigatorsmedian $82,890 · 8,630 jobs
Questions
What is the average Market Research Analysts and Marketing Specialists salary in Dallas?
The BLS median is $75,240 a year (May 2025). Half of the 20,900 jobs pay between $59,240 and $102,490. The 10th percentile is $42,710 and the 90th is $142,480.
Is Dallas a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 4% below the U.S. median of $78,760 and 4% above the TX statewide median of $72,520. It ranks #64 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Dallas?
About $36.17 an hour at the median (the BLS annual figure of $75,240 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $28.48–$49.27 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Which employers pay Market Research Analysts and Marketing Specialists the most in Dallas?
Among employers with 5+ visa-sponsored filings here, the highest medians were Microsoft ($145,331). These are base wages for sponsored positions, not all employees.
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.