Outpaid

Market Research Analysts and Marketing Specialists salary
in Durham-Chapel Hill, NC

Median base pay · Durham-Chapel Hill, NC
$93,110
≈ $44.76/hr · BLS OEWS, May 2025 · 2,740 jobs
Middle 50%
$62,400–$138,530
vs U.S. median
+18%
Metro rank
#9 of 369

Market Research Analysts and Marketing Specialists in the Durham-Chapel Hill, NC metro earn a median of $93,110 a year, based on BLS estimates for 2,740 jobs (May 2025). That is 18% above the U.S. median of $78,760 and 19% above the NC statewide median of $78,410. It ranks #9 of 369 metros with published figures for this job.

MARKET RESEARCH ANALYSTS AND MARKETING SPECIALISTS · DURHAM-CHAPEL HILL, NC · BLS

Full percentile breakdown

BLS OEWS MAY 2025 · DURHAM-CHAPEL HILL, NC · ALL EMPLOYERS, ALL EXPERIENCE LEVELS
P10$50,080P25$62,400MEDIAN$93,110P75$138,530P90$178,870
BLS · UNITED STATES
P10$43,390P25$58,350MEDIAN$78,760P75$108,310P90$155,480
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Questions

What is the average Market Research Analysts and Marketing Specialists salary in Durham?

The BLS median is $93,110 a year (May 2025). Half of the 2,740 jobs pay between $62,400 and $138,530. The 10th percentile is $50,080 and the 90th is $178,870.

Is Durham a high-paying metro for Market Research Analysts and Marketing Specialists?

That is 18% above the U.S. median of $78,760 and 19% above the NC statewide median of $78,410. It ranks #9 of 369 U.S. metros with published BLS figures for this job.

How much do Market Research Analysts and Marketing Specialists make an hour in Durham?

About $44.76 an hour at the median (the BLS annual figure of $93,110 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $30.00–$66.60 an hour. Straight-time pay, before overtime and shift differentials.

Does this include experience levels?

BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).

Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.