Market Research Analysts and Marketing Specialists salary
in Hickory-Lenoir-Morganton, NC
- Middle 50%
- $53,350–$101,800
- vs U.S. median
- -4%
- Metro rank
- #62 of 369
Market Research Analysts and Marketing Specialists in the Hickory-Lenoir-Morganton, NC metro earn a median of $75,450 a year, based on BLS estimates for 590 jobs (May 2025). That is 4% below the U.S. median of $78,760 and 4% below the NC statewide median of $78,410. It ranks #62 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE590 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other NC metros
8 metros · BLS
| Metro | Median |
|---|---|
| Durham-Chapel Hill, NC | $93,110 |
| Charlotte-Concord-Gastonia, NC-SC | $82,930 |
| Raleigh-Cary, NC | $78,980 |
| Burlington, NC | $77,860 |
| Greensboro-High Point, NC | $74,060 |
| Winston-Salem, NC | $73,320 |
| Greenville, NC | $73,300 |
| Wilmington, NC | $69,480 |
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RELATED JOBS IN HICKORY
Questions
What is the average Market Research Analysts and Marketing Specialists salary in Hickory?
The BLS median is $75,450 a year (May 2025). Half of the 590 jobs pay between $53,350 and $101,800. The 10th percentile is $39,970 and the 90th is $136,980.
Is Hickory a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 4% below the U.S. median of $78,760 and 4% below the NC statewide median of $78,410. It ranks #62 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Hickory?
About $36.27 an hour at the median (the BLS annual figure of $75,450 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $25.65–$48.94 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.