Market Research Analysts and Marketing Specialists salary
in Wilmington, NC
- Middle 50%
- $50,280–$98,440
- vs U.S. median
- -12%
- Metro rank
- #122 of 369
Market Research Analysts and Marketing Specialists in the Wilmington, NC metro earn a median of $69,480 a year, based on BLS estimates for 880 jobs (May 2025). That is 12% below the U.S. median of $78,760 and 11% below the NC statewide median of $78,410. It ranks #122 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE880 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other NC metros
8 metros · BLS
| Metro | Median |
|---|---|
| Durham-Chapel Hill, NC | $93,110 |
| Charlotte-Concord-Gastonia, NC-SC | $82,930 |
| Raleigh-Cary, NC | $78,980 |
| Burlington, NC | $77,860 |
| Hickory-Lenoir-Morganton, NC | $75,450 |
| Greensboro-High Point, NC | $74,060 |
| Winston-Salem, NC | $73,320 |
| Greenville, NC | $73,300 |
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RELATED JOBS IN WILMINGTON
Questions
What is the average Market Research Analysts and Marketing Specialists salary in Wilmington?
The BLS median is $69,480 a year (May 2025). Half of the 880 jobs pay between $50,280 and $98,440. The 10th percentile is $38,030 and the 90th is $154,990.
Is Wilmington a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 12% below the U.S. median of $78,760 and 11% below the NC statewide median of $78,410. It ranks #122 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Wilmington?
About $33.40 an hour at the median (the BLS annual figure of $69,480 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $24.17–$47.33 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.