Market Research Analysts and Marketing Specialists salary
in Richmond, VA
- Middle 50%
- $59,080–$128,620
- vs U.S. median
- +4%
- Metro rank
- #22 of 369
Market Research Analysts and Marketing Specialists in the Richmond, VA metro earn a median of $81,660 a year, based on BLS estimates for 4,550 jobs (May 2025). That is 4% above the U.S. median of $78,760 and 6% above the VA statewide median of $76,980. It ranks #22 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE4,550 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other VA metros
8 metros · BLS
| Metro | Median |
|---|---|
| Charlottesville, VA | $72,010 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | $69,560 |
| Winchester, VA-WV | $66,920 |
| Roanoke, VA | $64,340 |
| Blacksburg-Christiansburg-Radford, VA | $62,790 |
| Harrisonburg, VA | $61,950 |
| Southwest Virginia nonmetropolitan area | $61,550 |
| Southside Virginia nonmetropolitan area | $61,290 |
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Questions
What is the average Market Research Analysts and Marketing Specialists salary in Richmond?
The BLS median is $81,660 a year (May 2025). Half of the 4,550 jobs pay between $59,080 and $128,620. The 10th percentile is $45,080 and the 90th is $170,120.
Is Richmond a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 4% above the U.S. median of $78,760 and 6% above the VA statewide median of $76,980. It ranks #22 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Richmond?
About $39.26 an hour at the median (the BLS annual figure of $81,660 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $28.40–$61.84 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.