Market Research Analysts and Marketing Specialists salary
in Nashville-Davidson--Murfreesboro--Franklin, TN
- Middle 50%
- $58,360–$108,690
- vs U.S. median
- -2%
- Metro rank
- #45 of 369
Market Research Analysts and Marketing Specialists in the Nashville-Davidson--Murfreesboro--Franklin, TN metro earn a median of $77,240 a year, based on BLS estimates for 5,510 jobs (May 2025). That is 2% below the U.S. median of $78,760 and 11% above the TN statewide median of $69,790. It ranks #45 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE5,510 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other TN metros
8 metros · BLS
| Metro | Median |
|---|---|
| Memphis, TN-MS-AR | $71,600 |
| Chattanooga, TN-GA | $66,460 |
| Kingsport-Bristol, TN-VA | $65,420 |
| Knoxville, TN | $62,890 |
| North Central Tennessee nonmetropolitan area | $62,750 |
| Johnson City, TN | $58,760 |
| Clarksville, TN-KY | $58,020 |
| South Central Tennessee nonmetropolitan area | $57,060 |
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Questions
What is the average Market Research Analysts and Marketing Specialists salary in Nashville?
The BLS median is $77,240 a year (May 2025). Half of the 5,510 jobs pay between $58,360 and $108,690. The 10th percentile is $44,440 and the 90th is $184,990.
Is Nashville a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 2% below the U.S. median of $78,760 and 11% above the TN statewide median of $69,790. It ranks #45 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Nashville?
About $37.13 an hour at the median (the BLS annual figure of $77,240 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $28.06–$52.25 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.