Market Research Analysts and Marketing Specialists salary
in Rochester, NY
- Middle 50%
- $58,490–$100,390
- vs U.S. median
- -2%
- Metro rank
- #46 of 369
Market Research Analysts and Marketing Specialists in the Rochester, NY metro earn a median of $77,170 a year, based on BLS estimates for 2,550 jobs (May 2025). That is 2% below the U.S. median of $78,760 and 22% below the NY statewide median of $98,580. It ranks #46 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE2,550 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other NY metros
8 metros · BLS
| Metro | Median |
|---|---|
| New York-Newark-Jersey City, NY-NJ | $100,520 |
| Ithaca, NY | $78,810 |
| Syracuse, NY | $77,110 |
| Kiryas Joel-Poughkeepsie-Newburgh, NY | $76,300 |
| Albany-Schenectady-Troy, NY | $76,140 |
| Buffalo-Cheektowaga, NY | $75,990 |
| Utica-Rome, NY | $70,170 |
| Binghamton, NY | $66,330 |
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RELATED JOBS IN ROCHESTER
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- Buyers and Purchasing Agentsmedian $75,550 · 1,740 jobs
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Questions
What is the average Market Research Analysts and Marketing Specialists salary in Rochester?
The BLS median is $77,170 a year (May 2025). Half of the 2,550 jobs pay between $58,490 and $100,390. The 10th percentile is $46,030 and the 90th is $127,620.
Is Rochester a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 2% below the U.S. median of $78,760 and 22% below the NY statewide median of $98,580. It ranks #46 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Rochester?
About $37.10 an hour at the median (the BLS annual figure of $77,170 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $28.12–$48.26 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.