Market Research Analysts and Marketing Specialists salary
in Springfield, MA
- Middle 50%
- $62,430–$122,510
- vs U.S. median
- +9%
- Metro rank
- #13 of 369
Market Research Analysts and Marketing Specialists in the Springfield, MA metro earn a median of $85,970 a year, based on BLS estimates for 1,050 jobs (May 2025). That is 9% above the U.S. median of $78,760 and 16% below the MA statewide median of $101,810. It ranks #13 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE1,050 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
Were you outpaid?
Your salary is ranked in your browser and never uploaded.
Market Research Analysts and Marketing Specialists pay in other MA metros
6 metros · BLS
| Metro | Median |
|---|---|
| Boston-Cambridge-Newton, MA-NH | $102,390 |
| Worcester, MA | $90,300 |
| Massachusetts nonmetropolitan area | $80,820 |
| Barnstable Town, MA | $79,150 |
| Pittsfield, MA | $75,940 |
| Amherst Town-Northampton, MA | $72,550 |
Turn your result into a raise plan.
Run the free check first for Market Research Analysts and Marketing Specialists. If you want to act on it, the Dossier turns your result into a target number (the 75th percentile for your job and metro), the employers that report paying more (where filing data exists), a raise or counter-offer script filled in with your numbers, and a one-page summary for your manager.
- ✓ Built from BLS and DOL data
- ✓ PDF generated in your browser
- ✓ 7-day money-back guarantee
RELATED JOBS IN SPRINGFIELD
Questions
What is the average Market Research Analysts and Marketing Specialists salary in Springfield?
The BLS median is $85,970 a year (May 2025). Half of the 1,050 jobs pay between $62,430 and $122,510. The 10th percentile is $48,570 and the 90th is $147,360.
Is Springfield a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 9% above the U.S. median of $78,760 and 16% below the MA statewide median of $101,810. It ranks #13 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Springfield?
About $41.33 an hour at the median (the BLS annual figure of $85,970 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $30.01–$58.90 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.