Market Research Analysts and Marketing Specialists salary
in San Francisco-Oakland-Fremont, CA
Market Research Analysts and Marketing Specialists in the San Francisco-Oakland-Fremont, CA metro earn a median of $123,250 a year, based on BLS estimates for 24,120 jobs (May 2025). That is 56% above the U.S. median of $78,760 and 30% above the CA statewide median of $94,700. It ranks #2 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE24,120 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
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EMPLOYERS FILING FOR THIS JOB IN SAN FRANCISCO · VISA-SPONSORED BASE WAGES
Median of each employer’s DOL LCA filings (5+ filings) in this metro, FY2026 Q3. Covers sponsored positions only.
MARKET RESEARCH ANALYSTS AND MARKETING SPECIALISTS PAY IN OTHER CA METROS
- San Jose-Sunnyvale-Santa Clara, CAmedian $141,960
- Los Angeles-Long Beach-Anaheim, CAmedian $82,990
- Napa, CAmedian $81,440
- North Valley-Northern Mountains Region of California nonmetropolitan areamedian $80,540
- Oxnard-Thousand Oaks-Ventura, CAmedian $80,100
- Santa Maria-Santa Barbara, CAmedian $79,710
- Santa Cruz-Watsonville, CAmedian $78,880
- Santa Rosa-Petaluma, CAmedian $78,810
Questions
What is the average Market Research Analysts and Marketing Specialists salary in San Francisco?
The BLS median is $123,250 a year (May 2025). Half of the 24,120 jobs pay between $82,510 and $170,560. The 10th percentile is $60,680 and the 90th is $211,140.
Is San Francisco a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 56% above the U.S. median of $78,760 and 30% above the CA statewide median of $94,700. It ranks #2 of 369 U.S. metros with published BLS figures for this job.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Which employers pay Market Research Analysts and Marketing Specialists the most in San Francisco?
Among employers with 5+ visa-sponsored filings here, the highest medians were Genentech USA ($219,364), Meta Platforms ($195,000), Snowflake ($187,611). These are base wages for sponsored positions, not all employees.
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.