Market Research Analysts and Marketing Specialists salary
in North Valley-Northern Mountains Region of California nonmetropolitan area
- Middle 50%
- $62,990–$80,540
- vs U.S. median
- +2%
- Metro rank
- #26 of 369
Market Research Analysts and Marketing Specialists in the North Valley-Northern Mountains Region of California nonmetropolitan area metro earn a median of $80,540 a year, based on BLS estimates for 370 jobs (May 2025). That is 2% above the U.S. median of $78,760 and 15% below the CA statewide median of $94,700. It ranks #26 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE370 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other CA metros
8 metros · BLS
| Metro | Median |
|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $141,960 |
| San Francisco-Oakland-Fremont, CA | $123,250 |
| Los Angeles-Long Beach-Anaheim, CA | $82,990 |
| Napa, CA | $81,440 |
| Oxnard-Thousand Oaks-Ventura, CA | $80,100 |
| Santa Maria-Santa Barbara, CA | $79,710 |
| Santa Cruz-Watsonville, CA | $78,880 |
| Santa Rosa-Petaluma, CA | $78,810 |
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RELATED JOBS IN NORTH VALLEY
Questions
What is the average Market Research Analysts and Marketing Specialists salary in North Valley?
The BLS median is $80,540 a year (May 2025). Half of the 370 jobs pay between $62,990 and $80,540. The 10th percentile is $49,750 and the 90th is $108,940.
Is North Valley a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 2% above the U.S. median of $78,760 and 15% below the CA statewide median of $94,700. It ranks #26 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in North Valley?
About $38.72 an hour at the median (the BLS annual figure of $80,540 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $30.28–$38.72 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.