Market Research Analysts and Marketing Specialists salary
in Columbia, MO
- Middle 50%
- $51,390–$81,710
- vs U.S. median
- -18%
- Metro rank
- #172 of 369
Market Research Analysts and Marketing Specialists in the Columbia, MO metro earn a median of $64,720 a year, based on BLS estimates for 600 jobs (May 2025). That is 18% below the U.S. median of $78,760 and 8% below the MO statewide median of $70,140. It ranks #172 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE600 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other MO metros
8 metros · BLS
| Metro | Median |
|---|---|
| St. Louis, MO-IL | $74,130 |
| Kansas City, MO-KS | $72,580 |
| Jefferson City, MO | $62,460 |
| Springfield, MO | $57,280 |
| Southeast Missouri nonmetropolitan area | $55,370 |
| Joplin, MO-KS | $55,050 |
| Central Missouri nonmetropolitan area | $49,920 |
| Southwest Missouri nonmetropolitan area | $40,570 |
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RELATED JOBS IN COLUMBIA
Questions
What is the average Market Research Analysts and Marketing Specialists salary in Columbia?
The BLS median is $64,720 a year (May 2025). Half of the 600 jobs pay between $51,390 and $81,710. The 10th percentile is $39,060 and the 90th is $109,210.
Is Columbia a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 18% below the U.S. median of $78,760 and 8% below the MO statewide median of $70,140. It ranks #172 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Columbia?
About $31.12 an hour at the median (the BLS annual figure of $64,720 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $24.71–$39.28 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.