Market Research Analysts and Marketing Specialists salary
in Midland, MI
- Middle 50%
- $51,170–$97,610
- vs U.S. median
- -9%
- Metro rank
- #101 of 369
Market Research Analysts and Marketing Specialists in the Midland, MI metro earn a median of $71,490 a year, based on BLS estimates for 200 jobs (May 2025). That is 9% below the U.S. median of $78,760 and 7% above the MI statewide median of $66,780. It ranks #101 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE200 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other MI metros
8 metros · BLS
| Metro | Median |
|---|---|
| Detroit-Warren-Dearborn, MI | $77,100 |
| Niles, MI | $75,470 |
| Battle Creek, MI | $70,380 |
| Ann Arbor, MI | $66,210 |
| Jackson, MI | $65,510 |
| Grand Rapids-Wyoming-Kentwood, MI | $64,880 |
| Lansing-East Lansing, MI | $64,690 |
| Kalamazoo-Portage, MI | $61,820 |
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RELATED JOBS IN MIDLAND
Questions
What is the average Market Research Analysts and Marketing Specialists salary in Midland?
The BLS median is $71,490 a year (May 2025). Half of the 200 jobs pay between $51,170 and $97,610. The 10th percentile is $41,420 and the 90th is $103,200.
Is Midland a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 9% below the U.S. median of $78,760 and 7% above the MI statewide median of $66,780. It ranks #101 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Midland?
About $34.37 an hour at the median (the BLS annual figure of $71,490 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $24.60–$46.93 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.