Market Research Analysts and Marketing Specialists salary
in Wausau, WI
- Middle 50%
- $51,820–$85,400
- vs U.S. median
- -17%
- Metro rank
- #165 of 369
Market Research Analysts and Marketing Specialists in the Wausau, WI metro earn a median of $65,060 a year, based on BLS estimates for 240 jobs (May 2025). That is 17% below the U.S. median of $78,760 and in line with the WI statewide median of $64,800. It ranks #165 of 369 metros with published figures for this job.
- SOURCEBLS OEWS, May 2025
- SAMPLE240 jobs (estimate)
- SCOPEall employers, all experience levels
- PERIODMay 2025 estimates
Full percentile breakdown
BLS · metro vs U.S.
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Market Research Analysts and Marketing Specialists pay in other WI metros
8 metros · BLS
| Metro | Median |
|---|---|
| Milwaukee-Waukesha, WI | $73,880 |
| Kenosha, WI | $70,690 |
| Racine-Mount Pleasant, WI | $70,660 |
| Madison, WI | $67,990 |
| Appleton, WI | $65,110 |
| Sheboygan, WI | $63,990 |
| Oshkosh-Neenah, WI | $63,060 |
| Green Bay, WI | $63,050 |
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RELATED JOBS IN WAUSAU
Questions
What is the average Market Research Analysts and Marketing Specialists salary in Wausau?
The BLS median is $65,060 a year (May 2025). Half of the 240 jobs pay between $51,820 and $85,400. The 10th percentile is $40,050 and the 90th is $105,140.
Is Wausau a high-paying metro for Market Research Analysts and Marketing Specialists?
That is 17% below the U.S. median of $78,760 and in line with the WI statewide median of $64,800. It ranks #165 of 369 U.S. metros with published BLS figures for this job.
How much do Market Research Analysts and Marketing Specialists make an hour in Wausau?
About $31.28 an hour at the median (the BLS annual figure of $65,060 divided by 2,080 hours, the conversion BLS uses). The middle half earn about $24.91–$41.06 an hour. Straight-time pay, before overtime and shift differentials.
Does this include experience levels?
BLS figures cover all experience levels together. Employer filings carry a DOL wage level, which the free checker can filter by (approximate).
Sources: U.S. BLS Occupational Employment and Wage Statistics, May 2025 (national + state) (metro area estimates, all employers); employer rows from U.S. DOL OFLC LCA Disclosure Data, FY2026 Q3 (LCA_Disclosure_Data_FY2026_Q3.xlsx). Base pay only. Estimates can have sampling error, especially for smaller metros.